Mobile App Design
Creating a mobile offering for a travel booking company
Bookit Lyst is a startup that aims to erase the stigma travel agents have in today's DIY travel marketplace by selling extraordinary, fully packaged travel experiences. They hired my team of three UX Designers to create their first mobile app, where they hoped users would browse, book, and manage vacations.
Millennials, Bookit Lysts's target users, are accustomed to doing their own research and comparing prices, so it was vital for our app to present Bookit Lyst's value to this already skeptical market. In addition, just as everyone wants to be one of a kind, millennials want their travel— their stories—to be one of a kind.
Bookit Lyst presents an opportunity to help travelers tell their stories, but first Bookit Lyst has to tell its own. Our research showed we could change millennials minds about travel agents by creating a user experience as authentic as getting advice from a local.
I helped identify how Bookit Lyst's target users book travel, and implemented research findings throughout our iterative design process.